FDA Medical Device Case Study
WAVE by Hush
YEAR:
2024-2025
CLIENT:
HUSH TECH LLC
(WAVE Medical Device)
ROLE
Product Designer Creative Director
PROJECT SCOPE
Rebranding, brand strategy, visual Identity, logo and packaging Design.
Videography, social media management and marketing.
Web Design and more.
TOOLS
Adobe Photoshop, Adobe illustrator, Figma, Wordpress, Adobe Premier, Adobe After Effects,
Project Overview
WAVE by Hush is a medical device designed to alleviate menstrual pain through a science-backed therapeutic approach. When I joined the project, the product had no cohesive visual identity—resulting in fragmented packaging, unclear messaging, and an underwhelming presence both online and offline.
THE PROBLEM:
Despite a promising product and mission, WAVE lacked clear visual identity. Packaging, marketing assets, and digital presence were all disconnected, creating confusion and weakening the brand’s credibility—especially in a health and wellness space where trust is critical. This inconsistency diluted the product’s credibility and made it harder to reach its target audience of healthcare professionals, and women seeking relief from chronic menstrual pain.
THE SOLUTION
I led the end-to-end rebranding effort to bring clarity, consistency, and impact to the WAVE visual identity. Starting with a redesigned logo that conveyed trust and relief through shape and colors, I established a new design language that balanced medical professionalism with a modern, consumer-friendly feel. I applied this identity across a wide range of assets, including packaging, IFUs (instruction inserts), flyers, postcards, business cards and social sites. Each piece was designed to be clean, clear, and consistent. The language used in Wave’s marketing materials was carefully tailored based on the audience—using clinical, evidence-based terminology for healthcare professionals and more accessible, empathetic messaging for the general public. In preparation for WAVE’s booth at the ACOG Exhibit, I designed all exhibit materials—including the booth backdrop, banners, and posters—ensuring the brand would have a strong, credible presence among leading medical innovators and healthcare professionals.I also collaborated with another designer to redirect the website’s visual strategy, aligning its structure and visuals with the new brand system.
Establishing a strong foundation..
The rebranding of WAVE focused on evolving the identity from just a clinical medical device into a warm, human-centered wellness brand.
By redefining its visual system, core messaging, and user experience, the new identity brings emotional depth, trust, and clarity to a category often overlooked in women’s health care.
Brand Strategy
— BENEFITS & VALUE
WAVE provides drug-free, non-invasive relief for menstrual pain and other forms of pelvic discomfort. Its design prioritizes comfort, movement and usability. With science-backed efficacy, wave offers a natural, reusable alternative to medication.
— BRAND GOALS
WAVE aims to redefine how menstrual pain is managed and become a drug free leading solution for pelvic relief. The brand is committed to making relief more accessible, inclusive, and sustainable.
— TARGET AUDIENCE
Women | Medical professionals | Women’s health advocates
WAVE’s primary users are women who experience cyclical or chronic pelvic pain, with a focus on menstruating individuals seeking alternatives to pharmaceuticals. This also includes key stakeholders health practitioners in recommending WAVE as a trusted solution for pain relief.
— BRAND MISSION
Good Days Every Day.
WAVE’s mission is to empower people to have control of their wellness—every day of the month. We believe everyone deserves easy, effective relief without compromise. Through science-backed technology, intuitive design, and stigma-free storytelling, WAVE is reshaping what care can look and feel like—quietly powerful, deeply personal, and always human.
— BRAND VISION
WAVE envisions a future where menstrual pain is no longer overlooked or normalized—but treated with the science, care, and innovation they deserve. We are committed to transforming women’s health through evidence-based solutions that are accessible, effective, and built with empathy. While our device brings real relief today, our vision extends further: advancing clinical research, developing lasting solutions for conditions like endometriosis, and redefining what support looks like for people living with chronic pelvic pain.
— BRAND PERSONALITY
Empathetic – WAVE listens first. It understands pain is personal and meets people where they are, without judgment.
Calm – With a soothing presence and gentle tone, WAVE offers reassurance, not alarm—bringing ease in both voice and design.
Confident – Backed by science and real results, WAVE speaks with quiet authority, earning trust through clarity, not hype.
Modern – Sleek, thoughtful, and minimal, WAVE feels at home in the hands of today’s users. It’s clean, intuitive, and forward-thinking.
Empowering – WAVE exists to return agency to people’s lives—helping users feel in control, and cared for every day.
— BRAND TONE
Warm, Not Clinical.
Wave speaks like a trusted guide—not a textbook. The tone is human, supportive, and emotionally aware, especially when addressing topics often dismissed or stigmatized such as menstrual pain.
Through thoughtful mockups, WAVE’s brand application demonstrates how its identity comes to life across real-world scenarios and key touchpoints—from product packaging and in-clinic materials to digital platforms and campaigns.
FlexStem™ Technology that adapts to a variety of anatomies, enabling full range of motion necessary for daily activities.
WAVE for the 2025 Annual Clinical & Scientific Meeting .
A campaign directed to Health care professionals.
ACOG is the country’s largest meeting of obstetricians and gynecologists.
Wrap-Up
The rebranding efforts successfully transformed WAVE from a clinical medical device into a warm, women-centered medical brand. The new identity brought emotional depth, trust, and clarity to a category often overlooked in women's healthcare.
Through science, design, and storytelling, WAVE aims to become more than a product; but a platform for a future where women’s health is addressed not with silence, but with innovation, intention, and empathy.