This campaign was developed to promote student enrollment at Hostos Community College through both MTA transit ads and a robust online presence. The creative direction centered around the core message: Think about your future. Dream big. Do what it takes to make it happen.
 

Targeting a broad and diverse audience—many of whom are first-generation college students or returning learners—the campaign aimed to inspire and empower. Through bold visuals, inclusive illustrations, and aspirational messaging, the campaign encouraged prospective students to visualize their potential and take the first step by enrolling at Hostos.
 

Strategic placements throughout New York City's transit system ensured high visibility, while digital assets extended reach across social platforms and educational websites. The result was a cohesive, motivational campaign that resonated with the community and aligned with Hostos’ mission of accessible, transformative education.